Bridal fairs, wedding exhibitions, wedding shows or the wedding expo as they are called in the US, all serve the same function – to provide an opportunity for brides and grooms to meet wedding companies. the wedding expo in the states is big business with such a large area to cover in contrast to the small scale operation of lots of the UK organisers.
A wedding expo can create a marketplace that enables products and services to be brought to a wedding suppliers target audience in a way that is appealing to brides and conducive to business.
Shows in the US can have an influence on the UK market as different ideas and trends from the wedding expo filter through and are picked up by the internet and social media sources.The set up, layout and atmosphere at a wedding expo is something that companies pride themselves on, investing heavily in marketing and publishing their own wedding expo magazines to let brides know what to expect from a wedding show and help them get the most from it.
The wedding expo can be an extremely exciting event with both grooms and brides to be all circulating and browsing the many wedding products on offer from suppliers. At the weddding expo event both groups of people can communicate and get down to the real business of planning that extra special day.